THE DESIGN

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The Design

Your site needs to be kept simple, yet effective in communicating what you want to your visitors. It’s like starting with a blank canvas and strategically placing all the important pieces in such a way that engages your visitors to explore deeper and learn more about you. It has to turn out to be a masterpiece, once finished. Every site is different, it either gets the job done or it doesn’t. It really does make a difference in having right skillset and creative instinct to design your site. You just can’t trust your vision to just anyone. It’s yours and yours alone. Actually, it really isn’t the site that people want or should want. It’s you! Your site is just the gateway or introduction of you. That’s it!

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn’t come pre-installed with most browsers, there’s a risk that the user will have neither the know-how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There’s also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn’t work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it’s likely to be needed or worth any risks.

Page layout

Part of the user interface design is affected by the quality of the page layout. A designer may consider whether the site’s page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader’s screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn’t fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user’s need to horizontally scroll the page.

Responsive Web Design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page’s stylesheet through an enhanced use of the CSS @media rule.

Typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or typestyles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10 and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn’t mean that more serious content couldn’t be enhanced with animated or video presentations that are relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web Consortium accessibility standards require that site visitors be able to disable the animations.

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well making sure coded elements are closed appropriately. This includes errors in code, more organized layout for code, and making sure IDs and classes are identified properly. Poorly-coded pages are sometimes colloquially called tag soup. Validating via W3C can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

A static website stores a unique file for every page of a static website. Each time that page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically-created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. These advantages became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and stylesheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Dynamic websites are generated on the fly and use server-side technology to generate web pages They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalogue or to summarise numeric information, others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static pages, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a ‘template’ approach where a server-side page resembled the structure of the completed client-side page and data was inserted into places defined by ‘tags’. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general purpose coding platforms and assume that a website exists to offer content according to one of several well recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki or a user forum. These tools make the implementation of such a site very easy, and a purely organisational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself, and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users).

Homepage design

The homepage is the most important page on a website. A growing number of website traffic is bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds. Homepages are less important than most people think. Some believe that site’s homepage was actually the least important page on a website.

Carousels (also called ‘sliders’ and ‘rotating banners’) have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space. Too much use of carousels are an ineffective design element and hurt a website’s search engine optimisation and usability. You have to keep your homepage balanced.